About 55 percent of all adults — about three-fourths of all people who are online — say they use the Internet for news about elections, according to a survey by the Pew Internet & American Life Project. This is the first time that more than half the country’s adults said they used the Internet for political purposes.
How can the
Social Media Revolution
help you?
Watch this video and find out.
About Us
The Tusk Group’s story began as a dream. Candidates and media developers gathered together and envisioned a day when a successful campaign welcomed voters in; into the endless strategy sessions, the fast-paced headquarters, the crowded town hall meetings, the elegant fundraising dinners, the long lines at the polling stations, the photo shoots, commercial tapings, phone calls, door knocks, and on and on. The dream saw the barriers to access broken through the use of the web. By utilizing blog updates, virtual meetings, video clips, Facebook posts, Tweets, Flickr photos and other applications, voters would be mobilized organically and the winning conservative message spread like a fire in the woods; first the spark of a Tweet that begins to burn over into Facebook and quickly onto blog posts, then video updates follow pouring more fuel on a growing fire that hits the press within minutes. By days end, word spreads out beyond the core of campaign supporters and the news media and into the hands of the voters in every region of the forest.
Moreover, individual supporters will engage this fast-moving process all on their laptop at Starbucks, their desktop at home, their monitor at the office or their phone on the go. Voters will mobilize at the click of a mouse.
A dream two years ago…
a reality today.
Our Team
Jon Love has over 10 years of experience in developing communications plans and marketing campaigns, advising senior management on communications strategy, producing internal communication audits and working with municipalities and media to drive an organizations' message. He has produced communication strategies for diverse industries such as entertainment companies, musical artists, retail establishments, law firms, medical practices, churches, Para-churches and other non-profit groups. His strengths include message development, communication strategy planning, social media, media relations, internal audits, focus groups and special events.
Prior to becoming a communication consultant, Jon spent five years in the music industry as an artist manager, talent buyer and concert promoter. At the time, he led the largest concert promotion company in Arkansas and managed some of the most successful Arkansas artists in the past ten years. Jon currently lives in Conway Arkansas, just north of Little Rock with his wife Ashley and their son Anderson.
Bill Fechtelkotter has been in politics since his college days when he led the Florida State University Student Senate as Majority Leader in the late ‘90s. Upon moving to Arkansas in early 2000, he joined Gilbert Baker’s State Senate campaign as his Campaign Manager. In a district that hadn’t supported a Republican since Reconstruction, he helped the Baker campaign achieve a close victory. After Baker’s win, Bill stayed involved in politics by helping in a few statewide races.
In March of 2008, after much prayer and counsel, he decided to run for State Representative in Arkansas’ District 45. With a vision for the day when the web would be the hub of every campaign, Bill worked with Ancil Lea, Darren Huckey, and others to create a web-driven campaign. By the summer of 2008, www.gofechgo.com was launched as a harbinger of things to come. In a Democrat-leaning district during a difficult year for Republicans, he received a respectable 45% of the vote. Bill resides in Conway, Arkansas, with his wife, Amy, and their four children. He and his family enjoy rock climbing, playing Wii together, and directing mission trips to Africa.
Mike Rush is currently finishing a thirty-plus year public school teaching career in the Vilonia District in Central Arkansas. His teaching career began in Missouri shortly after completing his Bachelor’s degree in choral music education at the University of Arkansas in Fayetteville in 1978. However, after his move back to Arkansas and subsequent five years at Ramay Junior High School in Fayetteville, Rush felt it was time for his career to move in a different direction. “I had over 85 students in my seventh grade choir,” he offers as part of his motivation for change, saying further, “I never learned all their names.”
In the fall of 1985, with his mathematics certification completed, Rush began teaching at Woodland, the other junior high in Fayetteville, where he stayed for two years. He then began working for the Department of Defense Educational Activity, formerly DoDDS, which took him to England and the Netherlands. Rush returned to America in 1996 and has taught in the Vilonia District since. He will finish his Master’s degree in Professional and Technical Writing at the University of Arkansas at Little Rock in May of 2010. At that time, he plans to teach college writing on a part-time basis until he can retire from public school teaching and convert to a full-time college instructor. Rush makes his home in Conway with Cindy, his wife of over 30 years.
Darren Huckey has been a freelance graphic artist for over a decade, producing eye-catching branding for companies and ministries across the country. Although Darren began his college career with aspirations of being a computer programmer, his passion for artistry won out and he began to leave the world of programming for a world of art. In the last few years, however, he has renewed his technical skills as a means to infuse his artwork into functional dynamics through the media of web development. He has worked alongside many companies and ministries to develop web solutions which are both aesthetically pleasing and functional to the end-user, as well as user-friendly and easy to modify for the client.
In his free time, Darren is a writer, a musician and helps lead a Messianic congregation. Darren currently lives outside of Little Rock with his beautiful wife and four lovely children, living as simply as possible when away from the computer.
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